Victoria’s real estate market is evolving rapidly in 2025, with certain metropolitan and regional areas showing strong potential for property investment. Understanding where demand is rising can help buyers and investors make informed decisions. Key growth drivers include affordability, infrastructure development, and lifestyle appeal.
Metropolitan Melbourne: Affordable and Convenient Living
Frankston is becoming increasingly attractive to first-time buyers and investors. With median house prices below Melbourne’s average, the suburb offers an affordable entry point while maintaining access to essential amenities and transport links. (realestate.com.au, 2025)
Greater Geelong, Victoria’s second-largest city, is undergoing transformation through in-fill development projects that cater to a growing population. Its coastal charm and improving infrastructure make it a promising area for property investment. (Herald Sun, 2025)
Yarra remains highly desirable for its cultural vibrancy and proximity to Melbourne CBD. The mix of residential, commercial, and recreational spaces attracts residents looking for both lifestyle and convenience.
Regional Victoria: Emerging Investment Opportunities
Bendigo combines historical charm with modern amenities. Its affordability and strong rental yields make it appealing for both first-home buyers and investors. (realestate.com.au, 2025)
Wodonga, on the Victorian–New South Wales border, benefits from ongoing infrastructure upgrades and population growth, enhancing its potential for residential and commercial investments. (Canstar, 2025)
Ballarat is attracting buyers seeking a balance between city and country living. With cultural heritage, sustainable development projects, and quality educational facilities, it offers strong investment potential. (API Magazine, 2025)
Why These Areas Are Worth Watching
- Affordability: Suburbs like Frankston and Wodonga provide lower entry points, ideal for first-time buyers and investors seeking rental returns.
- Infrastructure: Developments in Geelong and Ballarat enhance connectivity and amenities, supporting property value growth.
- Lifestyle Appeal: Bendigo and Yarra offer culture, recreation, and high-quality living standards, attracting a diverse range of residents.
Victoria’s property market in 2025 offers opportunities across both metropolitan and regional areas. By considering affordability, infrastructure, and lifestyle factors, buyers and investors can position themselves to benefit from high-growth areas across the state.
-1.png "Cloudstaff Logo Landscape (1)-1")