Accountants are mainly responsible for preparing accounts and tax returns, managing payrolls and controlling income and expenditure. They analyze accounts, business plans, and interpret bookkeeping information and organize it to create reports. They also audit financial information, compile and present reports, budgets, and financial statements. Accountants ensure that all financial records and statements are in accordance with laws and regulations, as well as generally accepted accounting principles (GAAP).

Bookkeepers oversee a company’s financial data and compliance by accurately recording and reviewing them. They keep records of every financial transaction including receipts and payments in a proper and organized fashion. They may perform single or double entry bookkeeping and can prepare financial statements which must be audited and checked by an accountant. They also assist in labor-intensive financial work and are responsible for keeping your books and your clients’ books up to date. Bookkeepers are required to maintain up-to-date knowledge of financial topics.

A Payroll Officer keeps track of a company’s payroll information. They are responsible for processing payroll, tax calculations, deductions and preparing monthly, quarterly and year-end financial statements. They collect daily, weekly, or monthly timesheets, calculate bonuses and allowances, and prepare employees’ compensation by the end of each month using payroll software. They report on payroll expenses and ensure wages and tax withholdings comply with regulations. Their role may also include elements of accounts payable and light bookkeeping responsibilities.

A Digital Marketer develops, executes, and optimizes digital marketing strategies, including web structure and content for SEO or paid online advertising to help drive relevant traffic to the company’s website. They are also responsible for building and managing online presence across all digital channels that allows businesses to communicate and engage with consumers in real time. They identify trends and insights as well as measure and report the results on all digital marketing campaigns.