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RISE Initiative: Elevating Real Estate Through Wellness and Innovation

Written by Paul Findlay | Sep 15, 2025 12:56:37 AM

In an industry known for high performance and high pressure, the RISE Initiative is reshaping the real estate landscape in Australia by placing mental wellbeing, leadership, and resilience at the heart of professional success. With a growing network of partners, including Cloudstaff, a global leader in remote staffing, RISE is building a healthier, more sustainable future for real estate professionals. 

What is the RISE Initiative? 

The RISE Initiative is a not-for-profit wellness movement dedicated to supporting everyone in the real estate industry—from front desk staff to CEOs. It was founded to address the growing mental health challenges in the sector and to foster a culture where people can “Think Better, Feel Better, and Perform Better” 

RISE provides: 

  • The Real Care App – a free digital wellness coach. 
  • Leadership training and webinars. 
  • The Real Care Playbook – a practical guide for agency leaders to support staff wellbeing  

Cloudstaff’s Role in the RISE Movement 

At the RISE Leadership Action 2025 summit in Sydney, Cloudstaff was spotlighted as a key sponsor and contributor to the launch of the Real Care Playbook. This publication offers real estate leaders actionable strategies to create psychologically safe workplaces and manage stress within their teams 

Cloudstaff’s involvement reflects its broader mission to support people-first workplaces and digital transformation. By aligning with RISE, Cloudstaff is helping agencies build resilient teams and adopt scalable, tech-enabled solutions that support both performance and wellbeing. 

Cloudstaff’s Director of Real Estate Paul Findlay is passionate about the Rise initiative, and he is also a “Rise influencer” visiting offices and sharing his story of dealing with mental health while working as an agent/director. 

All RISE Partners 

The RISE Initiative thrives through the support of a diverse group of partners who share a commitment to wellness, leadership, and innovation in real estate. These include: 

  • Cloudstaff – Sponsor of the Real Care Playbook and digital transformation partner. 
  • Domain – Sponsor of free confidential counselling services via the Real Care App  
  • Macquarie Bank – Host of the RISE Leadership Action 2025 summit. 
  • MRI Software 
  • CoreLogic/Cotality 

These partners contribute resources, expertise, and platforms to amplify RISE’s impact across the industry. 

Why It Matters 

With new legislation requiring employers to protect staff from psychosocial hazards, initiatives like RISE are not just timely, they’re essential. By prioritising mental health, RISE and its partners are helping agencies reduce burnout, improve retention, and build cultures where people and businesses thrive. 

Join the Movement for a Healthier Real Estate Industry 

Be part of the change that’s transforming real estate through leadership, innovation, and wellness. 

 
Discover the Rise Initiative | Australia and how you can get involved